Total Time: 1 hour(s)

Summary: 
This course explains the vital role that energy, not necessarily logic, plays in the innovation process

Ojectives: 
After completing this course, students will be able to:
Describe the roles that logic and energy play in the innovation process.
Explain the Kao-Leonard innovation model.
Explain how everyday conflicts possess potential energy.
Describe how ideas gain power by resolving conflicts.
Explain the difference between the traditional and the new innovation process.
Explain how intersecting consumer needs establish starting points for the innovation process.
Describe how products that successfully resolve emotional conflicts release potential energy.

Topics: 
Logic vs energy
Releasing energy
Changing the innovation process
Acknowledging the conflict

Technical Requirements: 
P500+ Processor, 128MB of RAM; Windows 2000, 2003, XP, Vista, Minimum screen resolution 800x600, Internet Explorer 5.5 or higher; Windows Media Player 9.0 or higher; Flash 8.0 or higher; 56K minimum connection; broadband (256 kpbs or higher) connection recommended; Javascript, DHTML and cookies enabled; Sound card with speakers or headphones strongly recommended.