Total Time: 2 hour(s)

Summary: 
This course provides information on various tactics for marketing products, services, and organizations using online tools

Ojectives: 
After completing this course, students will be able to:
Explain the purpose and benefits of a search engine marketing program.
Differentiate viral and traditional marketing methods.
Use social networking sites as part of your marketing program.
Use online media rooms to optimize search engines and to reach journalists and customers.
List the new rules for reaching the media using online tools.

Technical Requirements: 
P500+ Processor, 128MB of RAM; Windows 2000, 2003, XP, Vista, Minimum screen resolution 800x600, Internet Explorer 5.5 or higher; Windows Media Player 9.0 or higher; Flash 8.0 or higher; 56K minimum connection; broadband (256 kpbs or higher) connection recommended; Javascript, DHTML and cookies enabled; Sound card with speakers or headphones strongly recommended.