Total Time: 1 hour(s)

Summary: 
This course covers constructing a persuasive communication using an emotional, character, or logical appeal. More specifically, it covers constructing an emotional appeal to alter your audience's feelings, developing a character appeal through credentials, performance, excellence, and principles, as well as creating a logical appeal using a major premise, minor premise, and conclusion

Ojectives: 
After completing this course, students will be able to:
Describe the three types of persuasive appeals
Construct an emotional, character, or logical appeal
Determine when each appeal type is most appropriate

Topics: 
Emotional appeals
Character appeals
Logical appeals

Technical Requirements: 
P500+ Processor, 128MB of RAM; Windows 2000, 2003, XP, Vista, Minimum screen resolution 800x600, Internet Explorer 5.5 or higher; Windows Media Player 9.0 or higher; Flash 8.0 or higher; 56K minimum connection; broadband (256 kpbs or higher) connection recommended; Javascript, DHTML and cookies enabled; Sound card with speakers or headphones strongly recommended.