Total Time: 11 minutes

Summary: 
Targeting the right market for your product or service can make or break your company. Watch as Steve Mott, president of BetterBuyDesign.com, discusses how to identify and leverage your market opportunity.

Technical Requirements: 
P500+ Processor, 128MB of RAM; Windows 2000, 2003, XP, Minimum screen resolution 800x600, Internet Explorer 5.5 or higher; Windows Media Player 9.0 or higher; Flash 8.0 or higher; 56K minimum connection; broadband (256 kpbs or higher) connection recommended; Javascript, DHTML and cookies enabled; Sound card with speakers or headphones strongly recommended.