Total Time: 18 minutes

Summary: 
Those who understand how and why their customers individually buy their products will win the battle for customers in the future. Knowing your Web customers is about getting the right product at the right price in front of the right customer at the right time. During this program, you'll learn about the five different types of customer bonding. You'll also learn how recency, frequency and monetary value relate to profitability. In addition, you'll learn the rules for maintaining customer privacy.

Technical Requirements: 
P500+ Processor, 128MB of RAM; Windows 2000, 2003, XP, Minimum screen resolution 800x600, Internet Explorer 5.5 or higher; Windows Media Player 9.0 or higher; Flash 8.0 or higher; 56K minimum connection; broadband (256 kpbs or higher) connection recommended; Javascript, DHTML and cookies enabled; Sound card with speakers or headphones strongly recommended.